(Thomson Reuters Foundation) – American businesswoman Stephanie Caudle says her phone has not stopped ringing since George Floyd’s death provoked a national reckoning over race.
Four years ago Caudle founded the Black Girl Group, which matches Black female marketing and advertising freelancers across the United States with companies seeking to advertise to Black consumers, drawing from a database of about 5,000 women.
“It caught me by surprise,” said Caudle of the about 50 calls she received in the week following Floyd’s death in police custody in May.
“Normally I’m pitching my company to other companies and nine times out of 10 they don’t respond or they say we are not interested right now.
“And then all of a sudden, I’m not having to reach out to anyone. They are coming to me,” said Caudle. She has seen a 60% increase in client inquiries for her freelance workers, who include copywriters, publicists and graphic designers.
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