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Marketing To African American Millennials
We have been preaching the message of how to effectively market to African American millennials and the Hispanic Millennial project has been getting t...
How To Market to Black People
If you have been following us on Twitter for any length of time you have probably seen how much we advocate for the importance of reaching black consu...
Brands That Have Higher Than Average Purchase For African American
Recently, Nielsen released a study that showcased the power of the multicultural consumer's dollar, including the African American community. The off...
Pros and Cons of Diversity Marketing
Diversity marketing plays a critical role in the success of companies both large and small. According to study.com it is defined as not so much a stra...