Companies around the world are constantly looking for new opportunities. Unfortunately, some of these opportunities may present themselves in new countries. Depending on the product, there may be a chance that it needs to be introduced globally and in order to do that a company must consider the cultural influences of the society where a new product is being introduced. In fact, it is believed that many consumers often make decisions about products based on the cultural influences around them. Listed below are just a few cultural influences that come into play when trying to market to a different culture:
- Cultural Values
- Symbols and Symbolism
- Thought Processes
What other cultural influences come into play that you believe may affect your attempt to market different cultures?
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