The Success of Black Panther and The Role of The Underrepresented Consumer

$241.9 million.

That’s how much money the new hit marvel film “Black Panther” brought in over the four day holiday weekend. crushing records as the biggest Presidents’ Day opening since“Deadpool,” which opened at $152 million over the same weekend in 2016. It is the second biggest four-day total in history only behind “Star Wars The Force Awakens.”

The historic film has now brought in an estimated $426.6 million globally since it’s premiere in several international markets last Tuesday. While these numbers are huge, the numbers are expected to grow even more on March 9 once the movie opens in the second largest movie market in the world, China. The film has yet to open in Japan and Russia.

With “Black Panther” shattering records around the world and reaching box office numbers that even Marvel has yet to fathom, discussions have continued to run rampant that this one film could singlehandedly change the movie industry by rewarding diversity in front of and behind the camera. In fact, according to Comscore, 37% of ticket buyers for this film were African-Americans and women made up approximately 45% of ticket buyers. These staggering numbers highlight the opportunity that brands now ha

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