Trade Show Staffing That Drives Engagement—and Results

When it comes to trade shows, first impressions are everything—and your staff is the first impression.

At BGG Enterprises, we specialize in providing experienced, professional, and diverse trade show staff who do more than stand behind a booth. They attract attention, engage attendees, deliver your key messages, and drive qualified leads—all while reflecting the values and energy of your brand.

Whether you’re exhibiting at a national convention or a regional industry showcase, we help you staff up with people who make every conversation count.

What We Offer

We customize your trade show staffing strategy based on your goals, booth size, and target audience. Our talent network includes:

• Booth Hosts & Greeters
  Friendly, polished professionals who draw in foot traffic, welcome attendees, and create a seamless first impression.
• Lead Generation Specialists
  Staff trained to identify qualified prospects, scan badges, and support your sales team by capturing critical data.
• Product Demonstrators
  Confident, well-briefed talent who know how to communicate key product benefits and manage live demos.
• Brand Ambassadors
  On-brand, outgoing professionals who energize your space and build connections with attendees in an authentic way.
• Registration & Directional Staff
  Ensure smooth operations by guiding guests, checking badges, managing crowds, and keeping lines moving.

Why Choose BGG Enterprises?

At BGG Enterprises, we go beyond the basics. Here’s what sets us apart:

Representation That Reflects Your Audience

We lead with diversity, equity, and inclusion—ensuring your booth staff reflects the communities you’re trying to reach. Our team understands how to engage with cultural awareness, professionalism, and relatability.

Nationwide Coverage, Local Insight

We staff trade shows and expos in all major U.S. markets—from New York to Las Vegas, Atlanta to Austin. We work with local, vetted professionals who understand the nuances of the city, venue, and audience.

Trained Talent, Seamless Experience

We don’t just send bodies—we send professionals. All BGG trade show staff are briefed on your brand, goals, and expectations before the event. We also provide on-site leads or coordinators upon request for added peace of mind.

Scalable Solutions

Need two people for a booth or twenty for a large activation? We scale with you—whether it’s a one-day event or a week-long industry conference.

Where Our Teams Shine

We’ve staffed trade shows, expos, and conferences in industries including:

• Tech & SaaS
• Health & Wellness
• Beauty & Fashion
• Beverage & CPG
• Sports & Entertainment
• Government & Nonprofit
• DEI & Workforce Development

No matter the industry, our teams show up ready to represent, engage, and deliver.

Let’s Make Your Booth Unforgettable

You’ve invested in your booth. You’ve curated your brand. Now it’s time to staff it with people who can bring it all to life.

Contact BGG Enterprises today to learn how we can help you stand out, drive traffic, and make the most of every trade show opportunity.