African American Marketing Trends

A new Nielsen study has confirmed what we have always known, African Americans have power both online and offline and consumers. Below we have highlighted some of the most powerful African American marketing trends:

  1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.
  2. Black Americans are heavy users of social media and huge consumers of video content.
  3. Black digital consumers are very receptive to advertising on mobile devices.
  4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.
  5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.
  6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.
  7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.
  8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by “liking,” “following” or linking to an article, brand or website.
  9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.
  10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.


Special thanks to our freelancer Leah who helped us track down who’s responsible for this original research that can be found here.

What are your thoughts on black marketing trends? Leave your comments below and make sure you sign up today!

88 thoughts on “African American Marketing Trends”

  1. Trena

    I am extremely impressed together with your writing talents and also
    with the structure in your blog. Is that this a paid
    subject matter or did you customize it your self? Anyway keep up
    the nice high quality writing, it is uncommon to peer a nice blog like this one today..

  2. Torri

    Hello to all, how is everything, I think every one is getting more from this web page,
    and your views are pleasant designed for new viewers.

  3. Nikole

    Hey there, You’ve done an excellent job. I will certainly digg it and personally recommend
    to my friends. I’m sure they’ll be benefited
    from this web site.

  4. instagram takipçi satın al

    Thank you for some other informative website. Where else could I am getting that kind of
    information written in such a perfect manner?
    I’ve a undertaking that I’m simply now running on, and
    I’ve been on the look out for such info.

  5. instagram takipçi satın al

    Wow! In the end I got a blog from where I know how to truly take valuable facts
    concerning my study and knowledge.

  6. Bradley

    Can I simply just say what a relief to find somebody who actually knows what they’re discussing on the
    internet. You certainly know how to bring a problem to light and make it
    important. More and more people should look at this and understand this side of the story.
    I can’t believe you aren’t more popular since you surely possess the

  7. Bertie

    Wow, this piece of writing is fastidious, my sister is analyzing
    these things, so I am going to convey her.

  8. Glasgow Airport Taxis

    I every time spent my half an hour to read this webpage’s posts every day along with a
    cup of coffee.

  9. instagram takipçi satın al

    For latest information you have to go to see world-wide-web and on the web
    I found this website as a most excellent web site for most recent

  10. instagram takipçi satın al

    Do you have a spam issue on this site; I also
    am a blogger, and I was curious about your situation; we
    have developed some nice procedures and we are looking to exchange methods with others, please shoot me an e-mail if interested.

  11. pkv login

    Oh myy goοdness! Incredible articⅼe Ԁude!
    Many thanks, However I am experiencing
    problems with your RSS. I don’t know the reason why I cannot join it.
    Is there anybodү geting the same RSᏚ problems?

    Anyone ѡhо knows the answer can yoս kinely respond?

  12. Marsha

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment.
    Is there any way you can remove people from that service? Cheers!

  13. Soon

    I blog often and I really appreciate your information.
    This great article has really peaked my interest. I’m going to
    book mark your site and keep checking for new details about once per week.
    I opted in for your Feed as well.

  14. slot mpo terbaru

    I am sure tһjs poxt has toucһed all thee internet users, its really really good article
    on builⅾing up new ᴡeb site.

  15. kunjungi website

    Нi, I read yоur blog regularly. Your humoristic style is awesome,keep up the
    good work!

  16. instagram takipçi satın al

    For latest news you have to pay a visit world-wide-web and on web I found this
    website as a most excellent site for most recent updates.

  17. instagram takipçi satın al

    It’s difficult to find educated people in this particular subject, but you
    sound like you know what you’re talking about!

  18. dewapoker

    This is very attеntion-grabbіng, Youu аre an eхсessiveⅼy professional bloggеr.
    I have joined y᧐ur feed and look forward to looking for
    more off youг wonderful poѕt. Addіtionally, I’ve shaгed
    your site іn my social netwoгks

  19. situs agen judi slot online

    Hі tbere everʏ one, here every persߋn iss
    sharing these kinds of exрerience, therefore it’s
    nice to reaɗ this web site, and I used tߋ viѕit this blog daily.

  20. instagram takipçi satın al

    Hi there it’s me, I am also visiting this website regularly, this web page
    is genuinely fastidious and the users are truly sharing good thoughts.

  21. instagram takipçi satın al

    Thanks in support of sharing such a fastidious thinking,
    paragraph is fastidious, thats why i have read it completely

  22. instagram takipçi satın al

    What’s up to every one, the contents existing at this
    web site are really awesome for people experience, well,
    keep up the good work fellows.

  23. instagram takipçi satın al

    If you are going for best contents like I do, just pay a visit
    this website daily for the reason that it provides feature contents,

  24. instagram takipçi satın al

    Currently it looks like Movable Type is the best blogging platform available right now.

    (from what I’ve read) Is that what you are using on your blog?

  25. instagram takipçi satın al

    What’s up everyone, it’s my first visit at this
    web site, and article is in fact fruitful in favor of me, keep up
    posting these articles.

  26. instagram takipçi satın al

    Hi, I do believe this is a great web site. I stumbledupon it 😉 I’m going
    to revisit once again since i have book-marked it. Money and freedom is the greatest way to change, may you
    be rich and continue to guide others.

  27. instagram takipçi satın al

    We stumbled over here coming from a different page and thought I might check
    things out. I like what I see so now i am following you. Look
    forward to looking into your web page for a
    second time.

  28. instagram takipçi satın al

    Having read this I thought it was rather enlightening. I
    appreciate you finding the time and energy to put this article
    together. I once again find myself spending a significant amount of time both reading and commenting.
    But so what, it was still worth it!

  29. instagram takipçi satın al

    Hi there, I enjoy reading through your article post.
    I wanted to write a little comment to support you.

  30. Harley

    Great beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog website?
    The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast
    offered bright clear concept

  31. instagram takipçi satın al

    I believe everything published made a great deal of sense.
    But, consider this, suppose you composed a catchier
    title? I mean, I don’t want to tell you how to run your website,
    but what if you added a post title that makes people want more?
    I mean African American Marketing Trends | is kinda boring.
    You might look at Yahoo’s home page and note how they create article titles to grab people interested.
    You might add a related video or a picture or two to get people excited about
    what you’ve written. In my opinion, it might make your blog a little livelier.

  32. instagram takipçi satın al

    Hi, I read your blogs regularly. Your writing style is witty,
    keep up the good work!

  33. instagram takipçi satın al

    Cool blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog
    stand out. Please let me know where you got your theme.

    Thank you

  34. instagram takipçi satın al

    I blog often and I truly thank you for your content.

    This article has truly peaked my interest. I am going to bookmark your
    blog and keep checking for new information about once per week.
    I subscribed to your RSS feed as well.

  35. instagram takipçi satın al

    Appreciating the dedication you put into your website and detailed information you
    provide. It’s awesome to come across a blog every once in a while that isn’t the same old
    rehashed material. Excellent read! I’ve saved your site and
    I’m adding your RSS feeds to my Google account.

  36. instagram takipçi satın al

    Hello there! Would you mind if I share your blog with my zynga group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Many thanks

  37. instagram takipçi satın al

    Thank you a bunch for sharing this with all of us you actually know what you’re speaking about!
    Bookmarked. Please additionally visit my site =). We may have a hyperlink exchange arrangement between us

  38. instagram takipçi satın al

    Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective.
    A lot of times it’s difficult to get that “perfect balance” between user
    friendliness and appearance. I must say that you’ve done a
    awesome job with this. Also, the blog loads very quick for me on Chrome.

    Superb Blog!

  39. instagram takipçi satın al

    You could certainly see your enthusiasm in the article you write.
    The arena hopes for more passionate writers like you who aren’t afraid to mention how they believe.
    Always go after your heart.

  40. info lebih lengkap

    Hi thеre! I know thіs is kind of ⲟff topic but I was wondering if you knew where I could get a
    captcha plugin for my comment fоrm? I’m using the saje blog
    platfoгm as yours and I’m having diffiϲulty finding one?
    Thanks a lot!

  41. kunjungi situs ini

    Hello, i think that і noticed you vіsited my web site so i got here
    to return the choose?.I am trying tto in finding issuеs to imprօve my site!I
    supposе itss good enough to uuse a few of your ideas!!

  42. instagram takipçi satın al

    Remarkable issues here. I’m very glad to peer your article.
    Thank you a lot and I’m taking a look ahead to contact you.
    Will you please drop me a mail?

  43. instagram takipçi satın al

    Howdy! I could have sworn I’ve visited this web site before but after looking at some of
    the posts I realized it’s new to me. Anyways, I’m certainly happy I came
    across it and I’ll be book-marking it and checking back often!

  44. instagram takipçi satın al

    Every weekend i used to pay a quick visit this site, for the reason that i want enjoyment, for
    the reason that this this web page conations really nice funny material too.

  45. instagram takipçi satın al

    I’m really impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare to see a great blog like this one today.

  46. instagram takipçi satın al

    It’s remarkable for me to have a web site, which is beneficial in favor of my know-how.
    thanks admin

  47. Geraldine

    I think the admin of this web page is in fact working hard in favor
    of his site, since here every information is quality based data.

  48. instagram takipçi satın al

    Hello there, I found your blog by the use of Google while searching
    for a related topic, your website came up, it looks great.

    I have bookmarked it in my google bookmarks.

    Hello there, simply become alert to your weblog through Google, and located that it is really informative.
    I’m going to be careful for brussels. I will be grateful
    for those who proceed this in future. Numerous people will likely be benefited out of your writing.

  49. bernie sanders black flag t shirt

    Just wish to say your aгticle is as amazing. Τhe
    clearness in your рost is just nice and i can assume уou’re
    aan expert on this subject. Well ѡith your рermission let mee to grab yur RSS feed to keep up to datee with forthcoming post.

    Thanks a million and please carry on tthe gratifying ԝork.

  50. instagram takipçi satın al

    Hi there! Do you know if they make any plugins to assist with Search Engine
    Optimization? I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good success.
    If you know of any please share. Many thanks!

  51. Gerard

    What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely
    useful and it has aided me out loads. I hope to
    contribute & assist different customers like its helped me.
    Great job.

  52. casino near me with buffet

    I’m really enjoying the design and layout of your
    website. It’s a very easy on the eyes which makes it much more enjoyable for me
    to come here and visit more often. Did you hire out a
    designer to create your theme? Fantastic work!

  53. win real money casino apps

    Hi there, I enjoy reading all of your article post.

    I wanted to write a little comment to support you.

  54. online casino usa players

    I am sure this post has touched all the internet users, its really really pleasant
    paragraph on building up new weblog.

  55. Freebies

    Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  56. Freebies

    Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Many thanks!

  57. Alphonso

    Definitely believe that which you said. Your favorite reason appeared to be on the web
    the simplest thing to be aware of. I say to you, I certainly get
    irked while people think about worries that they plainly do not know
    about. You managed to hit the nail upon the top and also defined
    out the whole thing without having side effect , people
    can take a signal. Will likely be back to get more.


  58. where web hosting

    Hiya very cool website!! Man .. Beautiful .. Superb ..
    I will bookmark your blog and take the feeds additionally?
    I am happy to seek out numerous helpful info here in the put
    up, we need develop extra techniques on this regard, thank you for
    sharing. . . . . .


    I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  60. manhwaland

    Im grateful for the post.Really thank you! Cool.

  61. asmr an

    Hi there! This is kind of off topic but I need some guidance from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast.

    I’m thinking about making my own but I’m not sure where
    to begin. Do you have any tips or suggestions? Appreciate it

  62. a scoliosis surgery

    Definitely believe that which you said. Your favorite reason seemed to be on the web the simplest thing to be aware of.
    I say to you, I definitely get irked while people think about worries that they plainly don’t
    know about. You managed to hit the nail upon the top and defined out
    the whole thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks


    Hey there! I’m at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading through your blog and look
    forward to all your posts! Keep up the great work!

  64. an asmr

    This page definitely has all the information and facts
    I needed about this subject and didn’t know who to ask.


    Currently it appears like Drupal is the top blogging platform
    out there right now. (from what I’ve read)
    Is that what you’re using on your blog?

  66. scoliosis surgery where

    fantastic points altogether, you simply gained a new reader.
    What might you recommend in regards to your put up that you made a few days ago?
    Any certain?

  67. Larrybuist

    related website

  68. essay meaning

    essay outline example pay for essay

  69. short essay

    argumentative essay outline expository essay topics

  70. pkv games online

    pkv games daftar situs judi terbaik di indonesia

  71. what ps4 games

    I was wondering if you ever thought of changing the layout of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2 images.

    Maybe you could space it out better?

  72. ps4 games in

    It’s not my first time to pay a visit this web page, i am visiting this site dailly and
    get nice facts from here every day.

  73. Health

    Hello people! good article!


    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message
    home a bit, but instead of that, this is wonderful blog.

    A great read. I’ll definitely be back.

  75. lowest airfares possible

    Hey There. I found your blog using msn. This is an extremely well written article.

    I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post.

    I’ll certainly return.

  76. gamefly

    I want to to thank you for this fantastic read!!

    I absolutely enjoyed every bit of it. I have got you book marked to look at new things you post…

  77. gamefly

    After looking over a handful of the articles on your website,
    I truly appreciate your way of writing a blog. I saved it to my bookmark site list and
    will be checking back soon. Take a look at my website as well
    and tell me what you think.

Comments are closed.