Effectively Reaching Black Consumers

If you have been following us on Twitter for any length of time you have probably seen how much we advocate for the importance of reaching black consumers.  While we continue preaching this rhetoric across our platforms there are still countless companies out there who continue to offend black consumers or who just fail at effectively reaching us.

As someone who studies the psychology surrounding black consumers and also the buying trends and power of these African American consumers I have identified one major thread and that is that African American consumers continue to be a missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding and connecting with especially millennial and Gen Z African Americans.

 

Black People Are The Main Stream 

According to a Nielsen study, the next generation of black consumers are in fact social media leaders are also leaders in creating new models for music and tv distribution.

The strength of this group is not necessarily related to number as figuratively speaking this group is still the minority; however, this number is in influence and spending compared to other groups.

If you don’t believe the influence of African Americans exists take a look through social media and you will see many slang words that originated in the black community including slang words and phrases like “clapback,” “squad goals,” “lit,” and “dragged”), in music (Trap) and viral dances (Juju).

Getting Brands To Spend Their Advertising Dollars on  Black Consumers 

Even as social media continues to grow in importance, we continue to find a resounding theme of non diversity inside corporate and social media departments.  While many of these companies doesn’t deny the lack of diversity in their companies, this lack of diversity in part can be what contributes to the lack of knowledge surrounding how much of an opportunity is often missed out on due to a lack of understanding the demographic.

How Can Brands Effectively Reach Black Consumers?

If you are a brand that is looking to effectively reach black consumers consider bringing more black creatives to the table. We created Black Girl Group to do just that. By connecting companies who want to reach black consumers to creative freelancers in advertising, marketing and communications.

Want to learn more? Make sure you sign up today!

49 thoughts on “Effectively Reaching Black Consumers”

  1. Megan

    I like the valuable info you provide in your articles.
    I will bookmark your blog and check again here frequently.
    I’m quite sure I’ll learn a lot of new stuff right here!
    Best of luck for the next!

  2. Leilani

    Greetings I am so happy I found your webpage, I really found
    you by accident, while I was searching on Yahoo for something else,
    Nonetheless I am here now and would just like to say thank you for a incredible post and a all round interesting blog (I also love the theme/design), I don’t
    have time to browse it all at the minute but I have bookmarked it and also added your RSS feeds,
    so when I have time I will be back to read much more, Please do keep
    up the awesome b.

  3. instagram takipçi satın al

    Hello there, just became alert to your blog through Google, and
    found that it’s really informative. I am gonna watch out for brussels.
    I’ll be grateful if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  4. instagram takipçi satın al

    My spouse and I stumbled over here by a different web address and
    thought I might as well check things out. I like what I see so now i’m following you.
    Look forward to looking at your web page repeatedly.

  5. instagram takipçi satın al

    Wow that was unusual. I just wrote an incredibly long
    comment but after I clicked submit my comment didn’t show
    up. Grrrr… well I’m not writing all that over again.
    Anyway, just wanted to say superb blog!

  6. instagram takipçi satın al

    At this moment I am going away to do my breakfast, later than having my breakfast coming again to read more news.

  7. instagram takipçi satın al

    Excellent blog here! Also your site loads up very fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my web site loaded up as fast as yours lol

  8. where to bet sports online

    I am really loving the theme/design of your web site. Do you ever run into any web browser compatibility issues?
    A few of my blog visitors have complained about my site not operating correctly in Explorer
    but looks great in Safari. Do you have any ideas to help
    fix this problem?

  9. instagram takipçi satın al

    Hmm is anyone else encountering problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

  10. instagram takipçi satın al

    Wow, marvelous weblog format! How lengthy have you been blogging for?
    you make running a blog glance easy. The full glance of your site is wonderful, let alone the content!

  11. instagram takipçi satın al

    It’s going to be finish of mine day, except before ending I am reading this
    impressive piece of writing to increase my know-how.

  12. instagram takipçi satın al

    I need to to thank you for this wonderful read!! I definitely loved every little bit of
    it. I’ve got you saved as a favorite to check out new things you post…

  13. instagram takipçi satın al

    It’s perfect time to make a few plans for the future and it’s time to be happy.
    I have read this publish and if I may just I wish to recommend
    you some fascinating things or tips. Maybe you could write next articles referring to this article.

    I wish to read even more issues about it!

  14. instagram takipçi satın al

    Helpful info. Fortunate me I found your website accidentally, and I am stunned why this accident
    didn’t came about in advance! I bookmarked it.

  15. instagram takipçi satın al

    I every time used to read article in news papers but now as I
    am a user of internet therefore from now I am using net for
    posts, thanks to web.

  16. instagram takipçi satın al

    Heya i am for the first time here. I found this board and I find It
    really useful & it helped me out much. I hope to give something back
    and aid others like you aided me.

  17. instagram takipçi satın al

    Howdy superb website! Does running a blog similar to this take a massive
    amount work? I’ve absolutely no knowledge of programming but I had
    been hoping to start my own blog in the near future. Anyways, should you have any recommendations
    or tips for new blog owners please share. I understand
    this is off subject nevertheless I simply wanted to ask.
    Cheers!

  18. caesars app

    Excellent blog here! Also your site loads up fast!
    What web host are you using? Can I get your affiliate link to your host?

    I wish my web site loaded up as fast as yours lol

  19. best casino near me

    It’s truly very complex in this full of activity life
    to listen news on TV, thus I just use world wide web for that
    reason, and get the newest news.

  20. Marilyn

    Hi there i am kavin, its my first occasion to commenting anywhere, when i
    read this piece of writing i thought i could also make comment due to this brilliant post.

  21. off ps4 games

    I don’t even know how I ended up here, but I thought this post was good.

    I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  22. ps4 games with

    I am really inspired with your writing abilities as neatly as with the
    format for your blog. Is that this a paid subject matter or did you customize it yourself?
    Either way stay up the excellent high quality writing,
    it is rare to peer a great weblog like this one today..

  23. ps4 games and

    We absolutely love your blog and find nearly all of your post’s to be exactly I’m looking for.
    Does one offer guest writers to write content available for you?

    I wouldn’t mind writing a post or elaborating on a
    few of the subjects you write with regards to here. Again, awesome weblog!

  24. why ps4 games

    Pretty! This was an extremely wonderful article. Thank you for supplying these details.

  25. what web hosting

    If some one desires expert view on the topic of running a blog
    afterward i propose him/her to pay a quick visit this website, Keep up the good
    work.

  26. http://t.co/zJCfXFs1I1

    It’s a pity you don’t have a donate button!
    I’d certainly donate to this brilliant blog! I suppose
    for now i’ll settle for book-marking and adding your RSS feed to
    my Google account. I look forward to new updates
    and will talk about this blog with my Facebook group. Chat soon!

  27. http://t.co/17QzETrAgr

    I’m now not certain where you are getting your info, however
    great topic. I must spend some time learning much more or
    understanding more. Thank you for magnificent information I
    used to be on the lookout for this information for my mission.

  28. tinyurl.com

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a
    comment is added I get three e-mails with the same comment.
    Is there any way you can remove me from that service?
    Thanks!

  29. scoliosis surgery why

    Excellent goods from you, man. I’ve be aware your stuff previous to and you are just too magnificent.

    I really like what you’ve obtained right here, certainly like
    what you are stating and the way in which during which you say it.
    You make it entertaining and you still care for to stay it wise.

    I can’t wait to learn much more from you. This is actually
    a wonderful web site.

  30. j.mp

    Hi, i read your blog occasionally and i own a similar one and i
    was just wondering if you get a lot of spam responses?
    If so how do you stop it, any plugin or anything you can advise?
    I get so much lately it’s driving me insane so any support is very much appreciated.

  31. http://bit.ly

    Hi there I am so happy I found your site, I really found you by error, while I was browsing on Askjeeve for something else, Anyways I am here now and would
    just like to say kudos for a marvelous post and a all round entertaining
    blog (I also love the theme/design), I don’t have time to read it all at the moment but I
    have bookmarked it and also added in your RSS feeds, so when I
    have time I will be back to read much more, Please do keep up
    the awesome work.

  32. buy diazepam online australia

    311504 237851I was looking at some of your blog posts on this internet site and I believe this internet internet site is real instructive! Keep posting . 802017

  33. ps4 games is

    Pretty element of content. I just stumbled upon your web site and in accession capital to say that I get
    actually loved account your blog posts. Any way I’ll be subscribing for your augment or even I achievement you get entry to constantly quickly.

  34. this ps4 games

    My spouse and I absolutely love your blog and find a lot
    of your post’s to be just what I’m looking for. Does one offer
    guest writers to write content to suit your needs?

    I wouldn’t mind composing a post or elaborating on many
    of the subjects you write in relation to here.
    Again, awesome site!

  35. bandar dewaqq online

    326736 625686I tried to submit a comment earlier, although it has not shown up. I will remember this. 641759

  36. asmr was

    Nice blog here! Also your website loads up very fast! What web host are you using?

    Can I get your affiliate link to your host? I wish my web
    site loaded up as fast as yours lol

  37. asmr a

    Great article! We are linking to this great article on our site.
    Keep up the good writing.

  38. kardinal stick

    472008 750024I just now discovered your weblog post and now Im remember to start with followers. 201803

  39. your asmr

    Good information. Lucky me I came across your blog by chance (stumbleupon).
    I have bookmarked it for later!

  40. j.mp

    There is definately a great deal to find out about this
    issue. I really like all of the points you’ve made.

  41. http://tinyurl.com

    Hello! I’ve been following your weblog for a long
    time now and finally got the courage to go ahead and give you a shout out from Huffman Tx!
    Just wanted to say keep up the good job!

  42. ютуб

    I have read a few good stuff here. Definitely worth bookmarking for revisiting.

    I surprise how so much effort you put to create one of these great informative site.

  43. air ticket booking

    wonderful issues altogether, you just won a
    emblem new reader. What might you suggest
    in regards to your submit that you just made a few days in the past?
    Any certain?

  44. gamefly

    Great post.

  45. gamefly

    Remarkable issues here. I am very satisfied to look your article.

    Thank you a lot and I am having a look ahead to contact you.
    Will you please drop me a mail?

Comments are closed.