Diversity in Advertising Statistics

Would you be willing to spend your hard-earned money on a company that didn’t see your dollars as valuable? Would you be okay with having products in your home if you knew it wasn’t created for someone who looked like you to buy it? If you’re an African American consumer you have probably answered yes to this question unknowingly. 

Over the last several years African Americans have put their spending power behind products and services that have done a poor job of marketing to them as a consumer and despite having an estimated spending power of over 1.4 trillion dollars it was revealed that in 2016 only a mere 3% of advertising dollars actually went to multicultural marketing targeted at African Americans.

Efforts of black media organizations have gotten behind black consumers in recent years by encouraging mainstream advertisers to recognize and understand the spending power of black people and their efforts are only slowly paying off. 

Dereck Caldwell,  of Black Enterprise once noted that:  “We have no problem getting liquor or cigarette ads while we are fighting to get ads dealing with financial services and technology.”

Caldwell knows all too well about the lack of advertising dollars coming into black magazines. Many companies want our dollars but don’t want to do what it takes to market to s because they believe we will buy regardless of their marketing initiatives which in part remains to be true. 

What are your thoughts on the diversity in advertising statistics? Leave your comments below. 

43 thoughts on “Diversity in Advertising Statistics”

  1. Quinton

    Just wish to say your article is as amazing.
    The clarity on your post is simply cool and that i could
    suppose you’re an expert on this subject.
    Fine along with your permission allow me to grasp your
    feed to stay updated with coming near near post.
    Thanks a million and please keep up the enjoyable work.

  2. Werner

    Hi there, just became alert to your blog through Google, and found that it is truly informative.
    I am gonna watch out for brussels. I’ll be grateful if you continue this in future.
    Numerous people will be benefited from your writing. Cheers!

  3. Chloe

    First of all I would like to say awesome blog! I had
    a quick question that I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your head prior to
    writing. I’ve had difficulty clearing my mind in getting my ideas out there.
    I truly do take pleasure in writing however it just seems like the first
    10 to 15 minutes are lost simply just trying to figure out
    how to begin. Any suggestions or hints? Thanks!

  4. Robt

    Greetings I am so thrilled I found your blog page, I really found you by mistake,
    while I was searching on Yahoo for something else, Anyhow
    I am here now and would just like to say thanks for
    a incredible post and a all round exciting blog (I also love the theme/design), I
    don’t have time to look over it all at the minute but I have bookmarked it and
    also added in your RSS feeds, so when I have time I will
    be back to read much more, Please do keep up the superb work.

  5. Candice

    I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant
    for me to come here and visit more often. Did you hire out a developer to
    create your theme? Great work!

  6. Janie

    I am really impressed with your writing skills and also with the layout on your blog.

    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare to
    see a great blog like this one nowadays.

  7. Wilton

    continuously i used to read smaller articles which also
    clear their motive, and that is also happening with this post which
    I am reading at this place.

  8. Juliane

    Can you tell us more about this? I’d love to find out
    some additional information.

  9. Octavia

    My brother suggested I might like this website. He was entirely right.

    This post truly made my day. You cann’t imagine simply how much time I had
    spent for this info! Thanks!

  10. Lavern

    It is in reality a nice and helpful piece of information. I’m glad that you just shared
    this helpful info with us. Please stay us up to date like this.
    Thanks for sharing.

  11. Lazaro

    Wonderful website you have here but I was wondering if you
    knew of any forums that cover the same topics
    discussed here? I’d really love to be a part of online community where
    I can get responses from other knowledgeable individuals that share the same
    interest. If you have any suggestions, please let me know.

    Bless you!

  12. litecoin casino

    I believe everything posted made a lot of sense. But, what about this?
    what if you were to create a killer headline?

    I mean, I don’t want to tell you how to run your website,
    however what if you added a post title that grabbed a person’s attention? I mean Diversity in Advertising Statistics | is kinda boring.
    You could look at Yahoo’s front page and see how they create news headlines to get viewers interested.
    You might add a related video or a pic or two to grab people excited about what you’ve got to say.
    Just my opinion, it might bring your blog a little bit more interesting.

  13. Kurt

    Excellent post. I used to be checking constantly this
    weblog and I’m impressed! Very useful info specially the ultimate phase :
    ) I deal with such info a lot. I used to
    be seeking this particular info for a very long time. Thank you and best of luck.

  14. but web hosting

    I’m very pleased to uncover this great site. I want to to thank you for
    your time due to this wonderful read!! I definitely liked every little bit of it and i also have you saved as a favorite to check out new
    stuff in your site.

  15. http://j.mp/

    This is a topic that’s close to my heart… Thank you!

    Where are your contact details though?

  16. http://j.mp/

    Hi all, here every one is sharing these kinds of familiarity, therefore it’s good to read this website, and I used to go to see this
    webpage every day.

  17. when asmr

    This piece of writing will help the internet people for creating new webpage or even a blog from start to end.

  18. scoliosis surgery and

    This website definitely has all the information and facts I wanted about this subject
    and didn’t know who to ask.

  19. asmr when

    Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.”
    She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely off topic but
    I had to tell someone!

  20. asmr where

    I’m not sure exactly why but this web site is loading extremely slow
    for me. Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  21. asmr but

    I am not certain where you’re getting your info, but great topic.
    I must spend some time finding out much more or figuring out more.

    Thanks for excellent info I was in search of this information for my mission.

  22. scoliosis surgery the

    Greetings! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My web site looks weird when browsing from my iphone. I’m trying to
    find a theme or plugin that might be able to fix this issue.
    If you have any recommendations, please share. Thanks!

  23. read what he said

    485060 750879Rapidly and easily build your internet traffic and PR, which provides Web website visitors to add your page to any social bookmarking web site. 738907

  24. Buy Vyvanse Online

    643188 861092Woh I like your content , saved to bookmarks ! . 790884

  25. ps4 games why

    I really like what you guys are up too. This sort of clever work and reporting!
    Keep up the superb works guys I’ve added you guys to

  26. ps4 games their

    Excellent post. I was checking continuously this
    blog and I’m impressed! Very useful info specifically the last part 🙂 I care for
    such information much. I was looking for this particular information for a very long time.
    Thank you and good luck.

  27. track 2 dumps

    193281 614337I dont normally look at these types of internet sites (Im a pretty modest person) – but even though I was a bit shocked as I was reading, I was undoubtedly a bit excited as properly. Thanks for generating my day 359083

  28. what asmr

    I love it when people get together and share opinions.
    Great site, continue the good work!

  29. of asmr

    It’s an amazing article for all the internet viewers; they will obtain advantage
    from it I am sure.

  30. خرید بک لینک قوی

    Howdy! Someone in my Facebook group shared this site with us so I came to give it a look.
    I’m definitely loving the information. I’m book-marking and will
    be tweeting this to my followers! Wonderful blog and brilliant design and style.

  31. ثبت شرکت

    Wonderful blog! Do you have any tips for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that
    I’m completely confused .. Any tips? Thanks a lot!

  32. try this website

    461686 106204Hmm is anyone else encountering problems with the pictures on this weblog loading? Im trying to figure out if its a difficulty on my finish or if it is the weblog. Any responses would be greatly appreciated. 94661

  33. Christel

    I do not even know the way I stopped up right here, however
    I believed this post was great. I do not know who you’re but definitely you’re going to a well-known blogger for those who
    are not already. Cheers!

  34. پرفکت مانی

    I think this is one of the most significant info for me. And i’m glad reading your article.
    But want to remark on few general things, The website style is ideal, the articles is
    really excellent : D. Good job, cheers

  35. خرید بلیط هواپیما

    Just desire to say your article is as surprising. The clearness for your put up is simply spectacular and that i can assume
    you’re an expert on this subject. Well along with your permission let me to seize your feed to stay up
    to date with impending post. Thank you one million and please carry on the enjoyable work.

  36. Evolution into Phygital

    982266 385854The electronic cigarette makes use of a battery and a small heating aspect the vaporize the e-liquid. This vapor can then be inhaled and exhaled 21602

  37. asmr where

    Since the admin of this web page is working, no
    hesitation very quickly it will be famous, due to its feature contents.

  38. ناز چت

    Thanks for ones marvelous posting! I genuinely enjoyed
    reading it, you may be a great author. I will be sure to bookmark your blog and will
    often come back later in life. I want to encourage continue
    your great job, have a nice morning!

  39. خرید مدرک نی نی سایت

    Really no matter if someone doesn’t understand then its up to other users that
    they will help, so here it takes place.

  40. wow slot

    883962 399318Yay google is my world beater assisted me to locate this excellent internet web site ! . 586565

  41. สล็อตวอเลท ไม่มีขั้นต่ำ

    71429 805106Youre so cool! I dont suppose Ive read anything in this way before. So nice to uncover somebody with some original concepts on this subject. realy appreciate starting this up. this superb site is something that is necessary more than the internet, a person if we do originality. valuable function for bringing something new towards the internet! 933133

Comments are closed.